Maddy's Weekly Blogs

Welcome to Blind Tiger's Ybor City Blog! Ybor City is a melting pot where Tampa's small historical city meets young modern residents looking for a bit of the old mixed with the new. Blind Tiger is just that; with our modern take on a speakeasy, and it's a hot spot for locals looking for something to eat and drink. Our small cafe is filled with good vibes and rich aromas from our variety of roasted coffee beans. We ensure that our valued customers are always getting the best coffee and brews! So are you looking to get the best cup of Joe this side of Tampa Bay? Then come over to Blind Tiger Cafe! We offer only the highest quality beans locally and around the country. Each bean is expertly chosen and roasted to perfection, evaluating every sip of coffee taken.   Coffee is only one of our selling points! Any cup of coffee purchased can be enjoyed in our chill relaxing cafe. We ensure that our space is cozy and inviting to all coffee lovers and novices. Here you can take a load...

     This past week for class, my professor set up a lecture at Bake More Pies in the Tampa Bay Area. Intentionally, I was under the impression that we would be attending a bakery of some sort and talking about how they digitally advertise to the public. However, I was embarrassingly wrong, Bake More Pies is a premium digital marketing specialist with state-of-the-art art studio space, who combined technology, innovation, and expertise so that they can focus on accountability, traceability, and most importantly achieve results for their clients.      At Bake More Pies, the guest lecturer was Mike, a former colleague of my Professor and COO within the organization. He often referred to himself as being very detailed oriented and having a lot of professional experience in the digital advertising field which was evident throughout the lecture.      Mike discussed a lot of interesting topics throughout the lecture including CRM, geo-fencing, and...

     This past  Tuesday , March 21st, my ADV 4310 Professor brought in an old colleague to give a presentation about his career as a Digital Designer at Qgiv. The guest lecturer was able to dive deep into the User Experience, UX, and its relationship with empathy, heuristics, and mobile design. The  User Experience  focuses on having a deep  understanding of users, what they need, what they value, their abilities, and also their limitations.      Before, I had a limited amount of knowledge of what UX was and how it was tackled by designers. I had previously thought that UX was the  decision-making process  which  is actually the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions. However, I no l onger believe that, and it is thanks to the guest lecturer. He was able to shed light on what UX is and how prominent it is in the digital world in solving ...

     There are a number of things to keep in mind when it comes to being a digital marketer because the field is continually changing with technological advancements. These changes create new challenges for digital marketers because there is no longer one traditional way to reach the target audience. Although there are new modern obstacles, it's now more important than ever for digital marketers to remain steadfast in their camping goals and objectives. Establishing a parameter of progression for a campaign will keep the digital market on track and from getting lost in the noise of the digital world. In addition, setting clear marketing goals and objectives will insure there is a concrete way to measure the success of the campaign. Measurements from a campaign are essential for marketing metrics and are a vital part of future campaigns. These metrics can include but are not limited to leads, conversion rates, sales, and online traffic. However, in order to collect these ...

     AI, short for Artificial Intelligence, has been a sleeping giant for years until recently when more and more companies have begun integrating it into their marketing strategies. AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. So, by marketers using AI as a marketing tool , they are able to collect data and study consumers to discover the best ways to communicate with them. Then once this line of communication is established, the AI tool is able to serve consumers custom-tailored messages at the most critical moment in the consumer journey. The best part about using AI as a tool is that these messages get pushed out without intervention from marketers to ensure maximum efficiency.       Furthermore, AI offers advertisers a number of benefits that can aid their marketing strat...

     As digital marketers, we always need to have our fingers on the pulse, especially during the holidays and social events. Consumers love holiday deals and promotions, I know firsthand because the time I consume the most is during the holidays. Also, consumers anticipate the holiday ads and look forward to what their favorite brands are going to roll out. However, every digital marketer is aware of the spending frenzy that surrounds the holidays and that a lot of brands take action during this time. Digital marketers need to be knowledgeable of this saturation of the digital space and create campaigns that delight and entice customers instead of adding to the holiday noise.       There are some key ways in which digital marketers can properly take advantage during the holiday season. The first option is taking the  early bird approach  and pushing out their promotions before the holiday season begins. Another option is to  promote ho...