The Pillars of Digital Marketers

     There are a number of things to keep in mind when it comes to being a digital marketer because the field is continually changing with technological advancements. These changes create new challenges for digital marketers because there is no longer one traditional way to reach the target audience. Although there are new modern obstacles, it's now more important than ever for digital marketers to remain steadfast in their camping goals and objectives. Establishing a parameter of progression for a campaign will keep the digital market on track and from getting lost in the noise of the digital world. In addition, setting clear marketing goals and objectives will insure there is a concrete way to measure the success of the campaign. Measurements from a campaign are essential for marketing metrics and are a vital part of future campaigns. These metrics can include but are not limited to leads, conversion rates, sales, and online traffic. However, in order to collect these metrics the marketing objectives need to be specific, attainable, measurable relevant, and time-bound; these are also known as SMART goals. Digital marketers also need to understand the customer experience/journey to find the best channel to reach the target audience.

    It's also important to set digital marketing objectives and goals because it is the basis of the marketers' entire strategy, without them, there is no backbone to support the campaign. Along with that, it will also keep the marketing team motivated toward achieving the desired results for the campaign. It sets the stage for marketers and helps establish a plan of action to reach their goals. In the ever-changing digital marketing world, these are the practices that are firm and concrete because they keep the focus on the mission. So when answering "why is this important for digital marketers to keep in mind" the answer is simple; without goals and objectives to guide the marketers, there would be virtually no way to measure the success of a campaign.