Maddy's Weekly Blogs

     There are a number of things to keep in mind when it comes to being a digital marketer because the field is continually changing with technological advancements. These changes create new challenges for digital marketers because there is no longer one traditional way to reach the target audience. Although there are new modern obstacles, it's now more important than ever for digital marketers to remain steadfast in their camping goals and objectives. Establishing a parameter of progression for a campaign will keep the digital market on track and from getting lost in the noise of the digital world. In addition, setting clear marketing goals and objectives will insure there is a concrete way to measure the success of the campaign. Measurements from a campaign are essential for marketing metrics and are a vital part of future campaigns. These metrics can include but are not limited to leads, conversion rates, sales, and online traffic. However, in order to collect these ...

     AI, short for Artificial Intelligence, has been a sleeping giant for years until recently when more and more companies have begun integrating it into their marketing strategies. AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. So, by marketers using AI as a marketing tool , they are able to collect data and study consumers to discover the best ways to communicate with them. Then once this line of communication is established, the AI tool is able to serve consumers custom-tailored messages at the most critical moment in the consumer journey. The best part about using AI as a tool is that these messages get pushed out without intervention from marketers to ensure maximum efficiency.       Furthermore, AI offers advertisers a number of benefits that can aid their marketing strat...

     As digital marketers, we always need to have our fingers on the pulse, especially during the holidays and social events. Consumers love holiday deals and promotions, I know firsthand because the time I consume the most is during the holidays. Also, consumers anticipate the holiday ads and look forward to what their favorite brands are going to roll out. However, every digital marketer is aware of the spending frenzy that surrounds the holidays and that a lot of brands take action during this time. Digital marketers need to be knowledgeable of this saturation of the digital space and create campaigns that delight and entice customers instead of adding to the holiday noise.       There are some key ways in which digital marketers can properly take advantage during the holiday season. The first option is taking the  early bird approach  and pushing out their promotions before the holiday season begins. Another option is to  promote ho...

     I know firsthand what it takes to be an SME in training because of my ADV 4310 class. In this class, I was asked to research a media platform and analyze the benefits and ways companies can advertise on them. So with that being said, an SME is a person with bona fide expert knowledge about what it takes to do a particular job. I am by no means an SME by that standard but because I played the role of one, I can assume what it takes to be one. Order to be an SME (subject matter expert) takes someone who is knowledgeable and contributes expertise to enhance organizational efficiency. They are able to evaluate the organization's needs, determine suitable technical solutions, and ensure that defined requirements are met and exceeded. Along with that, they oversee the development, testing, and implementation of a company's technical solution thus ensuring an accurate representation of those solutions.      So, with that in mind, t here are a number of ben...

     I am not personally familiar with the term SEO but from what I found online it stands for "Search Engine Optimization" which is the process of getting traffic from free, organic, editorial, or natural search results in search engines; overall it is used to improve a company website's position in the search results page. To go further in-depth, there are three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. These three pillars are vital for digital marketers to be aware of because they will help the company's search traffic. Although, t here are a variety of ways to improve a company's online traffic such as paid advertising, social media, blogs, etc. Yet, the majority   of online traffic is driven by search engines because they receive more clicks than the average paid advertisements. This is why they are so important and why digital marketers need to verify themselves with this tool.      As a consumer, w...