Maddy's Weekly Blogs

    Nothing in this world was ever achieved because someone randomly took a moonshot and achieved all their wildest dreams. Every detail and action, if you believe it or not, is meticulously analyzed and planned before any steps are taken; whether that be the day-to-day activities of an ordinary person or a massive corporation battling for digital market share space. Planning is an unacceptable part of the marketing world, it is involved and incorporated at every stage. In order to exceed as a digital marketer, you have to be able to strategize. When I mean strategize, I am talking about focusing  one's attention on the critical issues and challenges the organization faces and developing a plan of action on how to approach them.      Every good digital marketer has steps they go through to achieve their company's objectives. After researching different ways to strategize, I believe these are the best  5 steps to do so:  1. Determine the...

     Creating a buyer/customer persona is very similar to the process authors go through when developing a novel, although the end result has fewer words. Author create their plots by brainstorming, researching, and/or creating vision boards for how they want their story to develop. So, in that respect, advertisers are storytellers. They research the age, demographic details, profession, goals, and buying behaviors of current customers to develop a fictional target persona. They build a fictional person by combining data from multiple real-life consumers into one; basically, they are creating a marketable version of Frankenstein's monster, similar to the novel when Frankenstein combined different human body parts to create "life". However, advertisers don't stop at just one; they create a series  of personas to cover a vast majority of the potential consumers in the market. (See the image below)       However, unlike stories that have stereotypic...

     I could write about the scholarly definition of digital media with supporting articles, boring you to death; or I could tell you what my experience has been as a child growing up in this new digital era. When I use digital media, I feel like a treasure hunter who has  discovered an ancient map in a secret compartment.       I live in a world where almost every square inch has been explored by humans. The great adventures of the past did their part and discovered the physical world so the rest of us could live in it. However, this new digital world has been uncovered, and thus it's up to this young generation to go out on their devices and discover it. It's our turn to now fill in the part of the map and build the roads for those after us to follow.      Thus, the best way to build those roads is to use the tools of the digital world, digital media . This tool is vital in transmitting massive amounts of information to a vast aud...