Maddy's Weekly Blogs

     This past week for class, my professor set up a lecture at Bake More Pies in the Tampa Bay Area. Intentionally, I was under the impression that we would be attending a bakery of some sort and talking about how they digitally advertise to the public. However, I was embarrassingly wrong, Bake More Pies is a premium digital marketing specialist with state-of-the-art art studio space, who combined technology, innovation, and expertise so that they can focus on accountability, traceability, and most importantly achieve results for their clients.      At Bake More Pies, the guest lecturer was Mike, a former colleague of my Professor and COO within the organization. He often referred to himself as being very detailed oriented and having a lot of professional experience in the digital advertising field which was evident throughout the lecture.      Mike discussed a lot of interesting topics throughout the lecture including CRM, geo-fencing, and...

     This past  Tuesday , March 21st, my ADV 4310 Professor brought in an old colleague to give a presentation about his career as a Digital Designer at Qgiv. The guest lecturer was able to dive deep into the User Experience, UX, and its relationship with empathy, heuristics, and mobile design. The  User Experience  focuses on having a deep  understanding of users, what they need, what they value, their abilities, and also their limitations.      Before, I had a limited amount of knowledge of what UX was and how it was tackled by designers. I had previously thought that UX was the  decision-making process  which  is actually the process of making choices by identifying a decision, gathering information, and assessing alternative resolutions. However, I no l onger believe that, and it is thanks to the guest lecturer. He was able to shed light on what UX is and how prominent it is in the digital world in solving ...